About Us
Afrique Wears is a dynamic and visionary creative company dedicated to showcasing and amplifying the talents of fashion brands, fashionistas, and fashion icons in Africa. What began on 2nd February 2020, and launched fully on 2nd February 2022 as an african fashion brand dedicated to showcasing the beauty and diversity of the African culture through modern ready-to-wear pieces blended with traditional African elements and contemporary designs, having observed the existence of many needs in the African fashion industry that have been overlooked, “winged through” or in some cases, obvious but intentionally left resolved, has now evolved into a multifaceted creative hub, offering a complete and comprehensive range of solutions (products and services) specially for fashion stars in Africa, empowering industry world changers by transforming each client from a great brand to a global force.
Afrique Wears aims to be the leading platform creating opportunities for growth, recognition and success of African fashion brands and creatives. With a passion for promoting African creativity and culture, our platform empowers emerging and established talents to shine on the global stage, promoting “Made in Nigeria” & “Made in Africa” fashion and helping interested individuals and brands look good and be fully empowered to do profitable business globally through our comprehensive range of solutions tailored to their needs.
SLOGAN: Rebranding fashion and photoshoots in Africa
CORE VALUES:
Here are the core values that guide us at Afrique Wears:
1. CREATIVITY: We embrace, celebrate, and promote creativity as the driving force behind African fashion, embracing innovation, originality, and artistic expression in everything we do. In addition, We believe in pushing the boundaries of creativity, expression and innovation to deliver unparalleled experiences, services and products.
2. EMPOWERMENT: We empower fashion talents across the continent by providing access to resources, opportunities, and support systems that enable them to realize their full potential and achieve success in the industry.
3. DIVERSITY AND INCLUSION: We embrace diversity and inclusivity in all aspects of our work, welcoming people of all backgrounds and identities to experience the beauty of Africa, while fostering an environment where individuals of all backgrounds, cultures, and identities feel valued, respected, and represented. In addition, we celebrate diversity in all its forms by representing the multitude of cultures and identities within Africa combined with styles and designs from cultures beyond Africa.
4. EXCELLENCE AND QUALITY: We are committed to delivering excellence in every aspect of our business from customer service/experience to the quality of our work, striving for the highest standards of quality, professionalism, and integrity in our products, services, and interactions with clients and partners. In addition, we maintain the highest standards of craftsmanship and use premium materials/fabrics to ensure the durability and longevity of our garments and overall work.
5. COLLABORATION, COMMUNITY & PARTNERSHIPS: We believe in the power of collaboration and teamwork to create impactful experiences and drive innovation & success in the fashion industry, fostering partnerships and relationships that enrich our community and enable us to achieve our shared goals. In addition, we value the importance of community and solidarity within the African fashion ecosystem, nurturing a supportive and inclusive network of fashion professionals who uplift and inspire each other to reach new heights of creativity and achievement.
6. SUSTAINABILITY: We are dedicated to promoting sustainability and ethical practices within the fashion industry, prioritizing environmentally friendly materials, responsible production methods, and fair labour practices that minimize our impact on the planet and support the well-being of communities.
7. AUTHENTICITY: In everything we do, from our designs to our services, we uphold authenticity as a cornerstone of our brand, embracing and celebrating the unique cultural heritage, resilience and stories that shape fashion in Africa, while deliberately identifying and imbedding the uniqueness of every client during the process of delivering their transformative experience understanding that, as Africans, we have come a long way but also willing and ready to embrace change, growth and evolution to enable global representation with world class professionalism.
These core values serve as the guiding principles that inform our decisions, actions, and aspirations as we continue to champion African fashion talent and showcase the best of Africa to the world.
PRODUCT AND SERVICE OFFERS:
At Afrique Wears, we offer a robust and complete package of services designed to support African fashion talents, enhance the careers of fashion professionals, and elevate the presence and visibility of our clients in the global fashion industry. Clients are allowed to pick one or more of any of the services below. The first step is to share their needs and budget so we can curate a specific solution package in line with the needs of the client and further advice where budget is insufficient or would lead to gaps.
Our Mission Statement
Empowering African fashion creatives and entrepreneurs by providing access to a comprehensive range of services tailored to their needs.
OUR VISION STATEMENT
A leading platform committed to amplifying, promoting, and elevating African fashion creatives and brands within and beyond Africa.
OUR SOLUTIONS INCLUDE:
1. BUSINESS STRUCTURE TRAINING: Having observed that many talents/creatives/entrepreneurs in Africa have the technical (e.g: creative tailoring/fashion) skills but lack so many other important skills like management, business, personnel, time, organization, etc skills required to scale up their business effectively. Our focus is to help fashion entrepreneurs build a brand that outlives them giving them the peace and the freedom to change the world through innovations beyond fashion. We provide specialized training programs and workshops focused on the business side of the fashion industry, equipping designers, entrepreneurs, and creatives with the skills and knowledge needed to succeed in today's competitive market.
2. PREMIUM BALE & FABRICS WAREHOUSE: At Afrique Wears, our fabric warehouse is a treasure trove of inspiration for designers. We provide designers with access to premium high-quality fabrics, stocking a diverse range of high-quality fabrics including (but not limited to) African prints & fabrics that reflect the richness and diversity of the continent's textile traditions. In addition to our wide selection of African prints, Afrique Wears also offers an extensive range of other fabrics from around the world. From luxurious plain fabrics like crepe, chinos, tulle, silks and satins to versatile cottons, linens, etc., we provide designers with a diverse array of materials to suit any creative vision. Our commitment is to offer fabrics that inspire and empower designers to bring their unique ideas to life, no matter the style or aesthetic they're aiming for. Our team works closely with local artisans and suppliers to source fabrics directly, allowing us to offer competitive prices while supporting sustainable and ethical practices within the industry. We also offer personalized assistance and guidance to help designers find the perfect fabrics for their projects, ensuring a seamless and satisfying shopping experience.
3. CLOTHING FACTORY/WHOLESALE: Our team of experienced tailors and production experts offer personalized and comprehensive support to fashion brands and designers in bringing their creative visions to life with confidence and success. From concept development to final product, we ensure the highest standards of craftsmanship with precision and attention to detail. We offer a range of tailored services including but not limited to, Pattern drafting, Sample Making, Small-batch production, Qualiry Control, Customization, etc. Our designs are also available for wholesalers and fashion stars who want ready-made fashion products to retail in their online or physical stores understanding that, not everyone wants to go through the stress of ideation as some fashion stars are only interested in the retail part of the fashion business.
4. FASHION MODELS PROVISION/SUPPORT: We connect fashion professionals with talented models who can bring their creative visions to life, while supporting the growth and developments of aspiring models in the fashion industry. We represent a diverse portfolio/roster of talented models for various fashion-related activities, including runway, print, and commercial models, to meet the casting needs of various fashion-related activities including but not limited to, fashion shows, runway shows, photo shoots, promotional campaigns, and other events. For the fashion models, we provide model representation, casting services, support & development. Our fashion model provision services prioritizes professionalism, reliability, and diversity, ensuring that our models are well-prepared, punctual and professional in their conduct, helping create a positive and successful experience for our clients.
5. MAKEUP SUPPORT SERVICES: Our professional makeup artists specialize in creating stunning looks that complement and enhance the vision of fashion designers, models, and photographers, ensuring that every aspect of the presentation is flawless. Whether for photo shoots, runway shows, or editorial features, we help clients achieve their desired aesthetic with precision and flair, adding an extra layer of polish and professionalism to every project.
6. PHOTOGRAPHY/VIDEO CONTENT CREATION: We offer top-notch photography and videography services to capture the beauty and essence of our clients' fashion creations. From look books to promotional videos, we help showcase their work in a captivating and visually compelling manner. Our talented photographers and videographers capture the essence and beauty of fashion creations, providing visual storytelling, high-quality images and videos, fashion editorials, runway coverage, promotional contents, etc. The promotional contents are very important for advertising campaigns and maximizing social media to create a well-positioned online presence.
7. WEBSITE/SOCIAL MEDIA/INFLUENCER PARTNERSHIPS/ PUBLICITY SUPPORT: We assist fashion brands and individuals in amplify, establish, and maintain a strong online presence, reach a wider audience and enhance their visibility in the fashion industry by providing assistance with website development, design and/or maintenance, social media management, press release, influencer partnerships, and publicity campaigns/strategies, helping them reach a global audience and build their brand recognition. In addition, for those who are unable to afford to have or run individual websites, if within their curated packages, they are given access to share their globally acceptable contents for us to post and publicize through our website and social media platforms in order to drive growth and success in the competitive fashion industry.
8. COLLABORATION & SUPPORT COMMUNITY FOR FASHION STARS IN AFRICA: At Afrique Wears, we're passionate about fostering collaboration and support within the African fashion community. We facilitate a vibrant community for fashion stars across the continent by organizing networking events, online communities, collaborative projects, mentorship programs, resource sharing, etc. Overall, our collaboration and support community for fashion stars in Africa serves as a catalyst for creativity, innovation, and growth within the industry. By fostering a culture of collaboration, mentorship, and support, we aim to elevate African fashion talent and showcase the rich diversity and creativity of the continent to the world.
9. SUSTAINABLE FASHION (NO SEW DRAPING and FASHION ITEMS RENTAL/DECLUTTER): At Afrique Wears, we're passionate about the sustainability. Hence the reason our fashion business school pushes the message of reducing over-production and shows better ways to run of running the fashion business to ensure that as a community, we break the cycle of continous production. In addition, we have a programme called "GO GREEN WITH AFRIQUE WEARS" where our mission is to encourage re-use of fabrics and fashion items through declutter, rentals and no sew draping. We look forward to partnering with more individuals and organizations to expand these programmes, increase our reach and reduce overall fashion waste which takes up about 10% of the entire global waste.